6/2/11 – Why Hate the Heat?

Many think the winner of the NBA championship is a foregone conclusion. Go ahead and engrave the names of the Miami Heat on the trophy, right?

Miami will be an unpopular champion. Poll after poll has revealed an overwhelming majority of people don’t like the Heat, namely LeBron “The Decision” James. But a Heat title will be good for the NBA. Sports fans love dynasties. They also love villains. Sports leagues love teams and players who generate emotion.

Which teams in sports attract the biggest TV audiences? The Yankees in baseball; the Cowboys in pro football; the Fighting Irish in college football; the Blue Devils in college basketball; and the Heat, who have replaced the Lakers, in pro basketball.

These teams have huge followings. Another common bond among them is as many, if not more, fans hate ‘em as love ‘em.

They’re good for business.



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