6/2/11 – Why Hate the Heat?

Many think the winner of the NBA championship is a foregone conclusion. Go ahead and engrave the names of the Miami Heat on the trophy, right?

Miami will be an unpopular champion. Poll after poll has revealed an overwhelming majority of people don’t like the Heat, namely LeBron “The Decision” James. But a Heat title will be good for the NBA. Sports fans love dynasties. They also love villains. Sports leagues love teams and players who generate emotion.

Which teams in sports attract the biggest TV audiences? The Yankees in baseball; the Cowboys in pro football; the Fighting Irish in college football; the Blue Devils in college basketball; and the Heat, who have replaced the Lakers, in pro basketball.

These teams have huge followings. Another common bond among them is as many, if not more, fans hate ‘em as love ‘em.

They’re good for business.

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s